Get More Direct Bookings

With Google Things To Do

Harness the Full Power of Google Things To Do with an Official Partner

Operator Booking Module, Admissions Module, POI Module, Experiences Module,Tours and Activity Carousel & Ads

Operator Module

Enables you to list your tours and experiences directly alongside your Google Business Profile, including your Official Website badge.

Admissions Module

Shows ticket prices for entry to a points of interest or attraction. If you operate the attraction you can also claim the Official badge.

Experiences Module

Showcase your experiences on maps and Google search if your experience visits a specific Point of Interest targeted by a searcher.

Activity Carousel

Your tours can show in this carousel on mobile search when a user searches for 'tours in <target location>'.

Points of Interest

Google Things To Do is dependent on these Points of Interest which can only be added by an official Connectivity Partner.

Increase Direct Traffic to Your Website

Leverage the Full Power of Google Things To Do

Over 80% of mobile bookings for travel happen after a research on Google, so be where your audience is.

Google Things to Do is the latest innovation in the Google Travel ecosystem, designed to revolutionize the Tours and Activities industry—just as Google has done for Flights and Hotels. By seamlessly connecting users with bookable experiences, it helps businesses increase visibility and drive more direct bookings and ticket sales.

As an official connectivity partner, we help you maximize exposure, attract more customers, and stay ahead as new features and updates roll out.

Feature Your Activities, Tours, Attractions & Things to Do

Sell More Tickets. Keep More Profits.

Reassuring to know I have control over my own brand and listings.

Owner
Photowalk Your Travel

One less thing to worry about. Easy set up too!

Founder
UK Bungee

An increase in visitors from Google without a cost per click. No brainer.

Managing Director
Kent Paintball

How Does Google Things To Do Work?

Things To Do FAQs

Most tour and activity companies can take part in the Google Things To Do program. Eligibility is based on your business type as listed on your Google My Business profile. We can help you to optimize this listing.

Some aspects are free to activity providers. However, certain functions and services are only available with an authorised Connectivity Partner. Price start at $29 per month.

Yes you can, but only in a limited capacity. The majority of Things To Do functions and surfaces are only available via connection to a Connectivity Partner.

Make sure you have your business listed with Google My Business. You'll also need to have the ability to sell tickets on your website as the program relies instant bookings. Contact us if you need any help.

The only way to guarantee OTAs won't sell tickets via your profile is to not work with them. Google Things To Do is part of the Google Travel ecosystem and lots of OTAs are connected to it. First step is to reach out to your OTA rep if you want to discuss not showing your products.